Comfortable Upright Birth Positions
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The Comfortable, Upright Birth (CUB) support for better births
A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions for labour and birth including squatting, kneeling and forward leaning. Lightweight, easy to use, clean and store, the CUB is the modern version of the traditional birthing stool. The CUB is the world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres all over the UK and in 90+ countries around the world. |
Interesting Birth fact Only 5% of babies are actually born on their estimated due date of 40 weeks. |
Why are upright positions, movement and being mobile during labour and birth important?
More upright Positions can decrease the chance of your baby becoming distressed during labour by 54%
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Being upright during labor can provide up to 30% more space in your pelvis than if you were sitting or laying down
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If you are upright during birth, your chance of needing medical assistance e.g. forceps is reduced by 21%
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You are 23% less likely to need a cut in your perineum to help your baby be born if you birth in an upright position
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If you birth in an upright position, emergency caesarean sections are reduced by
29% |
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GOLD Winner for
The Most
Innovative product
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Shortlisted in the Best Birth Product Category
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Our Philosophy
We believe that instinctive movement and position
change is not only a natural part of giving birth but an essential
one too.
Our Vision
That everyone giving birth
has access to resources and facilities
that support their natural physiology
should they need, or want it.
We believe that instinctive movement and position
change is not only a natural part of giving birth but an essential
one too.
Our Vision
That everyone giving birth
has access to resources and facilities
that support their natural physiology
should they need, or want it.